While the interactivity of gossip blogs negates Lanham’s theory of the scarcity of attention, the facility of hyper linking accords gossip blogs an advantage over traditional media. With the overload of entertainment information in all media outlets including the internet, Lanham states “what we lack is the human attention to make sense of it all” (2006: xi). In conjunction, blogs often act as filters of information, linking to the top stories of the day hence for attention scarce readers hyper linking allows the web to be “in effect presurfed for them” (Blood, 2000: 9).
In addition, many gossip blogs offer links to celebrity-specific posts as well as archives of information. An individual interested in the latest tragedies of Britney Spears, hence, would not have to sit through entire broadcast programmes or flick through various magazines but simply click on a section or use the search engine. Entertainment news is in fact a leisure pursuit for most, thus blogging features such as hyper linking, archives and search engines facilitate the consumption of celebrity culture even for those with limited time and interest.
In addition, many gossip blogs offer links to celebrity-specific posts as well as archives of information. An individual interested in the latest tragedies of Britney Spears, hence, would not have to sit through entire broadcast programmes or flick through various magazines but simply click on a section or use the search engine. Entertainment news is in fact a leisure pursuit for most, thus blogging features such as hyper linking, archives and search engines facilitate the consumption of celebrity culture even for those with limited time and interest.
