Thursday, May 24, 2007

BLOGS, VOYEURISM AND SURVEILLANCE

Implicit in the redefinition of parasocial interaction is an increase in mediated voyeurism. Various academics have discussed the loss of privacy in cyberspace as the usage of social networking sites and personal blogs themselves have resulted in the “relinquishment of control over increasing amounts of personal information” (Calvert, 2000). Calvert contends that this constructs an increased expectation of information in return (2000). For instance, consider Robin Abcarian’s statement that gossip blogs have taken “stargazers from a weekly or nightly television fix to an hour by hour, minute by minute, entertain yourself at the workplace enterprise” (2006). In conjunction, Greg Noble notes the glass walled and cubicle offices of contemporary firms has resulted in greater surveillance and relinquishment of personal control at the workplace (2003: 98). Gossip blogs with their digital format and ease of access thus provide an appropriate space for increased celebrity voyeurism by postmodern beings subject to their own surveillance. In addition, gossip blogs are part of the “web’s prevailing gift culture” (Jenkins, 2004: 39). When comparing the extent of coverage of celebrity culture, perhaps, only entertainment weeklies and cable channels such as E! match information-rich gossip blogs. Both media outlets generally require payment; hence the gift economy of gossip blogs enables mediated voyeurism without the cost.