Friday, May 25, 2007
Thursday, May 24, 2007
THE 'BLOGGING' DEBATE
Geert Lovink observes, "There is a quest for truth in blogging. But it is truth with a question mark." In relation to contemporary convergence culture, how are traditional conceptions of journalism challenged by the practice of blogging?
New Media scholars often polarize their contentions on the threat facing traditional media by the increasing popularity and pervasiveness of the blogosphere. Joe Pollack, for instance, states that blogs contain “ungrammatical, misspelled, virulent opinions of someone […] whose maturity is not existent” (2005: 25). In contrast, Devo argues that bloggers are “coming to play a role […] comparable to that of traditional journalists” (2007: 96). Implicit in both arguments is a generalization of the current multiple blog genres and the definition of journalism in relation to aspects of “credibility, accuracy and transparency” (Brown, 2005: 42).
The rise of tabloid journalism in today’s media environment, however, would be a case against the latter idealization of the concepts of journalism. This essay shall hence first outline contemporary media practices of sensationalism. By grounding that a majority of news coverage is entertainment, this essay shall thus explore the aspects of “traditional” coverage of celebrity culture in relation to Lovink’s contention of the ‘nihilistic moment’ and the scarcity of attention in contemporary society. In this light, this essay can construct a case and point of how the platform of blogging enables gossip blogs to significantly challenge traditional forms of entertainment news.
THE MEDIA AND SENSATIONALISM
Soft news -- including celebrity, gossip, scandal and human interest stories – thus jumped from 15 percent to 43 percent in the period between 1977 and 1997 (Koch, 1998: 5). While this essay was unable to obtain data that is more current, percentages of soft news in dailies and weeklies are probably higher. For instance, the esteemed New York Times was one of the first news outlets to report on the Paris Hilton sex scandal and “that an anonymous source was offering samples to media outlets” (Cashmore, 2006: 144). In conjunction, political stories are often reconfigured to serve the “amusement society” by the blurring of differences between political leaders and celebrities and the dramatization of political events (Cashmore, 223: 2006). It is thus questionable to explore the practice of blogging in relation to “traditional conceptions of journalism” which scarcely exist.
For this purpose, this essay shall focus on the practice of blogging in relation to celebrity news.
LIGHTS, CAMERA, ACTION
As aforementioned, the media follow a philosophy of drawing on the “unordinary within the ordinary.” Saturation coverage of the glamorized events of Hollywood hence paved the way for “unordinary” paparazzi coverage which thrives on celebrity scandal and gossip (Cashmore, 2006: 10). Mass media’s focus on celebrity scandal, however, can also be interpreted as a response to the changes in contemporary societies that is growing nihilism and the scarcity of attention.
PAPARAZZI, GOSSIP AND SCANDAL
As the mass media is no longer considered objective, postmodern society thus undergoes a “pursuit of truth” in which it demands “raw, unedited” media (Miller and Shepherd, 2004). Cashmore hence states in the current media environment “seeing is knowing, not just believing” (2006: 23). While audiences once trusted journalists to relay the “objective” truth, they now stipulated to “see” the unmediated truth hence resulting in a rehabilitation of voyeurism and the rise of paparazzi. Clay Calvert defines this mediated voyeurism as “the consumption of revealing images of and information about others' apparently unrevealed and unguarded lives” (2000).
Media coverage of Princess Diana is a case and point. The demand for “raw” truths involved the relentless pursuit of paparazzi photos that detailed her every move. These often obscene photographs and videos relayed the “unmediated, private lives” of such public figures hence unmasking public relations spin (Cashmore, 2006: 43). The nihilistic tendencies of society thus resulted in the destabilization of the public and private in news coverage as to ‘know’ a public figure is to ‘see’ their public and private life. This aspect is also integral to the understanding of the triumph of visual mediums such as photography and videos in entertainment news over text.
THE SCARCITY OF ATTENTION
THE BLOGGING PLATFORM
Given the similarity in tone to traditional entertainment coverage, it hence can be assumed that gossip blogs are playing a significant factor in the decline in magazine readership. In conjunction, magazine sales of the period ending March 2007 were reportedly down by 5.5 percent (Jackson, 2007). Langdon hence states “technologies are not merely aids to human activities, but also powerful forces acting to reshape that activity and its meaning” (cited in Flew, 2005: 28). Therefore as the blogosphere emerged out of a celebrity-centric society, the blogging platform enables gossip blogs to better serve one of the defining activities of its time that is the consumption of celebrity culture (Miller and Shepherd, 2004). This essay shall now explore how gossip blogs challenge traditional forms of entertainment news.
BLOGS AND PARASOCIAL INTERACTION
Others like “Go Fug Yourself” detail every bad wardrobe decision.
The more scathing such as “A Socialite’s Life” detail sightings, drunken nights, weight gains and more at hourly updates.
This extension is facilitated by the very platform of blogging. Blog sites benefit from the emerging power of “web communities” which are “defined through voluntary, temporary and tactical affiliations” (Jenkins, 2004: 35). Therefore although blogs are often run by a solitary blogger, bulletin boards and comment boxes are often established to allow readers to send in their own pictures of celebrities and the latest from the rumor mill. Perez Hilton, for instance, regularly posts videos of concerts taken by readers/contributors as well as celebrity sightings. Gossip blogs hence illustrate the power of Pierre Levy’s notion of ‘collective intelligence’ that is the capabilities of large-scale information gathering and processing activities of web communities (Jenkins, 2004: 35). Given the popularity of celebrity culture, the web community of gossip blogs is also significantly large with 7 gossip blogs occupying Technorati’s “Top 100” (Technorati).
Furthermore, advances of technologies such as the “ability to publish words and pictures even via cell phones” have enabled blogs to “report more immediately than traditional media” (Bruns and Jacobs, 2006: 3). While the benchmark for political reporting might be “accuracy, not speed,” accuracy is rarely an integral part of entertainment news (Regan, 1998: 1). The immediacy of gossip blogs hence also contributes to the extension of “knowing.” If entertainment news is hence defined by “seeing is knowing,” with gossip blogs readers “know” more and also “know” faster.
BLOGS, VOYEURISM AND SURVEILLANCE
THE AMBIGUITY OF PUBLIC AND PRIVATE
The act of reading a blog is hence akin to the guilty pleasure of reading someone else’s diary (Miller and Shepherd, 2004). Go Fug Yourself, for instance, often uses the “Dear Diary” format while criticizing wardrobe malfunctions of celebrities, creating an illusion of secrecy. In addition, The Independent notes that part of the reason Perez Hilton has succeeded in commanding vast web traffic is because “he says what we are all thinking” (2007). Therefore while the scathing tones of gossip bloggers is in alignment with the traditions of entertainment news, the illusion of interaction with one such blogger is a voyeuristic pleasure limited to the blogosphere. Furthermore, the interactivity of blogs shifts entertainment news from a one-way conversation to a two-way conversation where the reader can make public his own private musings and interact with persons who also have a vested interest in celebrity culture. The blogging platform hence enables gossip blogs to be interactive as well as fuse the public and private. Both aspects are central to the appeal of entertainment culture where audiences regularly seek the private and the public and “pointless conversation” functions as a “powerfully healthy social elixir” (Brooks, 2004: 21a).
BLOGS AND THE ECONOMIES OF ATTENTION
In addition, many gossip blogs offer links to celebrity-specific posts as well as archives of information. An individual interested in the latest tragedies of Britney Spears, hence, would not have to sit through entire broadcast programmes or flick through various magazines but simply click on a section or use the search engine. Entertainment news is in fact a leisure pursuit for most, thus blogging features such as hyper linking, archives and search engines facilitate the consumption of celebrity culture even for those with limited time and interest.
THE LACK OF A DEFINITE INTERNET LAW
The previously explored advantages enjoyed by gossip blogs are largely due to the lack of a definite internet law. Bloggers are seldom charged with libel enabling them to post obscene material and scathing remarks that would not be permitted in traditional media outlets. Perez Hilton’s posting of a video of the accident in which late TLC rapper Left-Eye demised is an exemplary case. Bloggers hence currently benefit from the freedom of an uncensored medium (Flew, 2005: 207). Once legal conduct on the internet is defined, these advantages could be rendered obsolete.
For instance, bloggers are currently able to compete with traditional media outlets by providing images of glamorized
Wednesday, May 23, 2007
REFERENCES
Abcarian, S. (2006) ‘Perez Hilton takes their best shots’, Los Angeles Times 17 Dec.
Blood, R. (2000) ‘Weblogs: A History and Perspective’, pp. 7 - 16 in We’ve Got Blog: How Weblogs Are Changing Our Future.
Blood, R. (2002) ‘Introduction’, pp. ix and xiii in We’ve Got Blog: How Weblogs Are Changing Our Future.
Brooks, C. (2004) ‘What celebrity worship says about us: gossip can serve a purpose,’ USA Today 14 september: 21a.
Bruns, A. and J. Jacobs (eds) (2006) Uses of Blogs.
Calvert, C. (2000). Voyeur Nation: Media, Privacy, and Peering in Modern Culture.
Cashmore, E. (2006) Celebrity/Culture.
Cohen, K. R. (2006) ‘A welcome for blogs’, Continuum: Journal of Media and Cultural Studies 20 (2): 161 – 173.
Devo, H. (2007) ‘Developments in the law’, Harvard Law Review 120: 990 – 1070.
Flew, T. (2005) New Media: An Introduction.
Herman, E.S. and N. Chomsky (1999) ‘Manufacturing Consent’ pp. 166 – 179 in H. Tumber (ed.) News: A Reader.
Jenkins, H. (2004) ‘The cultural logic of media convergence’, International Journal of Cultural Studies 7 (1): 33 – 43.
Lanham, R. (2006) The Economics of Attention.
Lovink, G. (2006) ‘Blogging , the nihilistic impulse’, Eurozine: URL (consulted May 2007): http://www.eurozine.com/articles/2007-01-02-lovink-en.html
Miller, C. and D. Shepherd (2004) ‘Blogging as Social Action: A Genre Analysis of the Weblog’, Into the Blogosphere: URL (consulted May 2007): http://blog.lib.umn.edu/blogosphere/blogging_as_social_action_a_genre_analysis_of_the_weblog.html
Mulhall, A. (2007) 'One man and his blog', Sunday Times 25 February: 10.
Noble, G. (2003) 'Everyday Work', pp. 87 - 102 in Fran Martin (ed.) Interpreting Everyday Culture. New York: Arnold Publishers
Park, R.E. (1999) ‘News as a form of knowledge: A chapter in the sociology of knowledge’ pp. 11 – 15 in H. Tumber (ed.) News: A Reader.
Pollack, J. (2005) ‘Blogs are not journalism’, St. Louis Journalism Review March: 25 – 26.
Regan, T. (1998) ‘On the web, speed instead of accuracy’, Neiman Reports 52 (1): 81.
Street, J. (2001) Mass Media, Politics and Democracy.
The Independent (2007) ‘The Star-Spangled Blogger’, The Independent Online 31 March, < http://news.independent.co.uk>
Tiffen, R. (1994) ‘The Media and Democracy: Reclaiming an Intellectual Agenda’ pp. 53 – 67 in J. Schultz (ed.) Not Just Another Business: Journalists, Citizens and the Media. Leichardt: Pluto.
Sunday, May 20, 2007
Monday, May 7, 2007
Friday, May 4, 2007
IT'S ESSAY TIME AGAIN
Wednesday, April 11, 2007
THE GREAT FIREWALL JUST BECAME GREATER
Firstly, if Web 2.0' is the newest key to democracy, will such restrictions affect China's economic growth and development? Secondly, as we've seen the greater the restrictions, the greater the rise of tactical media in China. Are we heading for another clash as the gap between conservative Chinese politicians and the techno-savvy, outspoken younner generation grows too wide?